PIOJ
Planning today…securing tomorrow. The Planning Institute of Jamaica (PIOJ) is committed to achieving sustainable development for the people of Jamaica by leading policy-making initiatives and collaborating with key partners across the nation, region and the globe.
- Brand Strategy
- Branding
- Content Strategy
- Visual Identity
- Web Design
The Challenge
We were tasked with building an identity for this agency that would match its mission to spearhead Jamaica into the future. The biggest challenge was to create a platform that delivered the dense amount of information this organization provides to the public and to other organizations in a way that was sleek and digestible.
Methodology
The strategy focused heavily on the priority of content and the customers’ reaction to how content was arranged. The identity was designed with simplicity but still allowed for expansion and flexibility. We employed the use of the icon in several areas of the website and other branding materials, making it a key motif in the branding of the organization.
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