Canopy is Jamaica’s newest group insurance company, powered by GraceKennedy and the Musson Group charged with the mission to deliver hassle-free, innovative life and health insurance solutions to their clients through old-school customer care & modern technology.
- App Design
- Content Strategy
- Email Marketing
- Web Design
- Web Development
Canopy approached us in 2018 months before they launched to the public. At the time, we were faced with the challenge of helping them to onboard new health care providers, pharmacy & other health practitioners to their network. This was a critical task for the business – for insurance to be useful to people, it has to be widely accepted.
We started by crafting messaging aimed at providers that communicated how Canopy was different from the other players in the market. Once that was in the bag, we turned to technology – we developed a web app that helped them to onboard providers digitally.
As they approached their target provider numbers, the focus shifted to public messaging – we designed & built an awesome website that positions them as the modern, friendly insurance company.
As they prepared to serve their customers, we identified several areas where we could lean on tech to deliver on their hassle-free promise. Since then, our provider onboarding app has evolved into one of their core system that helps to keep the company running; it handles enrolments, claims, pre-authorisations,and customer support.
Ready to take things digital?
Let’s talk about how we can help you.