Barita
Barita Investments Ltd. is one of Jamaica’s oldest stock brokerages with a vision and plan to ‘Make your money work for you’. With millennials ageing up and becoming more focused on financial independence, they were eager to take their brand in a bold new direction. A decision was made to redefine the brand so that it became relevant to a younger demographic who was also interested in growing their wealth.
- Brand Strategy
- Content Strategy
- Email Marketing
- Visual Identity
- Web Design
The Challenge
As Barita made plans to usher Jamaican investing into the digital age, it was important to still maintain the relationships they built with seasoned investors over the past five decades. While, redefining the brand so it now became relevant to a younger demographic who was also interested in growing their wealth.
Methodology
We crafted a visual language that was sleek and modern, but still maintained key design elements of the brand. We married the three pillars of Barita: first-class service, a passion for empowerment and a genuine drive to help customers achieve their goals; with their new bold and confident direction. Optimization and automation were the top priorities in our user experience design strategy as they supported the client’s goal to make financial education more accessible.
Key Results
Since the launch of the website and subsequent landing pages such as buybarita.com we’ve generated a significant increase in leads. Over all, engagement with the brand saw a jump in investment interest and the website has been a key element in the brand’s conversion process.
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